If you have a deep passion for craft beer, you've noticed that in the past few years there has been a spike in the number of breweries opening up. Now the true craft beer experts will say this has been happing for much logner than just a "few years" and that's true. And I believe the future holds even more explosive growth. Below is a chart provided by the Brewers Association. There are more breweries post 2012 than there were at the peak in 1887. This is a great thing, I love trying new beer, even if most of them are pushing an IPA or a Double IPA as flagships. But I don't want to be part of this graph.
Maybe it's this city or even just my friends, but the first question someone asks when they find out I brew beer is, "Why don't you open a brewery?" Shortly after, the next question comes, "How much do you sell your beer for?"
I feel as though I've already opened up my dream brewery. I produce exactly what & how much I want, and get to share with friends.
Modern culture celebrates people who have taken a hobby or an idea and turned it into a business. Now it seems like people are calling their business plan a hobby or side-project until it starts working. And that's great for them, but it's not in the cards for me. I've accidentally turned a few hobbies into businesses. It sucks the fun out of them. The joy and passion that drove you to begin, fades. In fact, let's talk about the p word.
Passion, thats the beginning of great businesses. Sustained passion with a level head is what sustains a great business. I know myself, and I have enough passion to brew once or twice a month, bottle, keg, and do whatever else necessary at this scale. I do not have the heart to go past that.
I’m not sure exactly what I was thinking, but somehow I had this idea in my head that I’d take all my risk up front in getting Heretic off the ground and once it was past a certain point, there would be a lot less risk. Ah, poor, simple fool… [blog entry clipped] …Of course, one thing I learned quickly is that this isn’t an industry for the faint of heart. There are risks at every turn. If you don’t have the nerve to take on those risks, then you don’t get to experience the rewards. You want bigger rewards? Then you need to figure out how to fund bigger risks. —src: Heretic Blog Post
Just to be clear and touch on the common second question, I don't sell my homebrew. What I do is give it to people that I care about. I invest in this hobby to bring personal peace. The fact that other people are able to enjoy it, is just the head on top of a freshly poured pint. Had to do it, cherry wasn't right